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<p><strong>ACTUALIDAD / SOCIOS </strong>/ CAIXABANK<strong><br /></strong></p>\n
<p style="text-align: justify;"><img style="width: 100%; max-width: 675px; height: auto;" src="sites/default/files/fotos/images/noticias/socios/imaginbank-el-primer-banco-solo-movil.jpg" alt="imaginBank, el primer banco solo móvil para millennials" width="675" height="275" /></p>\n
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<p style="text-align: justify;">Se trata de una propuesta muy diferente a la habitual estrategia multicanal que tradicionalmente ha aplicado el sector financiero. imaginBank propone centralizar el servicio exclusivamente en aplicaciones para móviles y redes sociales. De esta forma, la propuesta de valor de la entidad financiera se transforma por completo: es el usuario quien gestiona sus finanzas de manera autónoma, ayudado por herramientas tecnológicas “inteligentes” que facilitan un seguimiento continuo de su economía personal (elaboración de presupuestos, control y clasificación de los gastos, archivo de los recibos domiciliados, etc.).</p>\n
<p style="text-align: justify;">Isidro Fainé, presidente del Grupo “la Caixa”, ha destacado que “imaginBank une dos fortalezas de nuestra entidad: por un lado, el liderazgo en innovación y movilidad, reconocido a nivel mundial, y, por otro, la experiencia como banco líder en el segmento joven en España. Esto nos ha permitido reflejar en el proyecto elementos fundamentales para este perfil de cliente, como la digitalización, la simplicidad o la excelencia en el servicio ofrecido”.</p>\n
<p style="text-align: justify;">Actualmente, CaixaBank cuenta con 2,9 millones de clientes con edades entre los 18 y los 35 años y la cuota de mercado en este segmento se sitúa en el 30%, lo que supone que 1 de cada 3 personas de esta franja de edad en España son clientes de la entidad.</p>\n
<p style="text-align: justify;">En la presentación de imaginBank, el consejero delegado de CaixaBank, Gonzalo Gortázar, ha enmarcado el lanzamiento de imaginBank dentro de “la apuesta por una nueva propuesta de servicio totalmente complementaria respecto al modelo tradicional, que ayudará a CaixaBank a fidelizar a buena parte de sus actuales clientes jóvenes y también a crecer en captación de nuevos clientes”.</p>\n
<p style="text-align: justify;">Puedes leer la noticia completa <a title="Leer más" href="http://prensa.lacaixa.es/caixabank/notas-de-prensa/imaginbank-el-primer-banco-solo-movil-para-millennials__1775-c-23497__.html" target="_blank" rel="alternate">aquí</a>.</p>\n
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