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<p><strong>EVENTOS / APRENDER /</strong> XXIV FORO ANUAL</p>\n
<p style="text-align: justify;"><img style="padding: 0em 1em 1em 0em; float: left;" src="sites/default/files/fotos/images/noticias/para-aprender/entrevista-miguel-angel-de-ramon-bt-global-services.jpg" alt="Entrevista a Miguel Ángel De Ramón, director de Marketing de BT Global Services" width="350" height="499" /></p>\n
<p style="text-align: justify;"><strong>¿Cómo afectan los cambios tecnológicos a su organización? ¿Se centran en la relación con los clientes, en los procesos productivos o en algún otro aspecto?</strong></p>\n
<p style="text-align: justify;">En BT tenemos la responsabilidad de que dichos cambios sucedan. Trabajamos cada día para innovar y hacer que la tecnología ayude a empresas de todo el mundo a mejorar la relación con sus clientes y entre sus propios empleados, a optimizar sus procesos productivos e incrementar su eficiencia, a dar seguridad a su información, etcétera.</p>\n
<p style="text-align: justify;">Son estos cambios los que –en paralelo- nos permiten también aumentar nuestros niveles de eficiencia y nos dotan de una notable capacidad para ser cada día más competitivos. Hoy en día nadie escapa al influjo de la tecnología, ni individual ni colectivamente, desde el negocio más pequeño y localizado, hasta la gran compañía multinacional, con decenas de oficinas repartidas a lo largo y ancho del globo.</p>\n
<p style="text-align: justify;"><strong>¿De qué forma su sector se está viendo transformado por estos cambios?</strong></p>\n
<p style="text-align: justify;">En realidad, nuestro sector es el motor del cambio del que hablamos y somos a la vez promotores y pioneros de la transformación digital.\u{A0} Ser pionero y promotor al mismo tiempo nos confiere un grado elevado de compromiso y fiabilidad en el mercado porque solo vamos a ofrecer aquello que podemos garantizar con nuestra propia experiencia.</p>\n
<p style="text-align: justify;">En ese sentido, uno de los cambios ya iniciado pero en el que cada vez se profundiza más es el de la movilidad. Ello confiere múltiples facilidades para desarrollar nuevas formas de trabajar casi desde cualquier lugar en el que se tenga acceso a una red fija o móvil.</p>\n
<p style="text-align: justify;">En la actualidad podemos trabajar desde cualquier punto geográfico donde podamos conectarnos del mismo modo y con las mismas ventajas que si estuviéramos físicamente en nuestra oficina.</p>\n
<p style="text-align: justify;"><strong>¿Qué efecto tienen estos cambios sobre el empleo, el tamaño y el número de empresas de su sector?</strong></p>\n
<p style="text-align: justify;">En lo que se refiere a empleo, el sector de las TIC en el que se desenvuelve mi empresa es uno más afortunados si tenemos en cuenta la coyuntura actual del mercado laboral en nuestro país. En España, las cerca de 20.000 empresas del hipersector de las TIC, emplean a cerca de 400.000 trabajadores. Si se tienen en cuenta a los profesionales de la tecnología que desarrollan su profesión en empresas de otros sectores, esa cifra se eleva por encima del millón de personas. Y la demanda continúa creciendo porque la transformación tecnológica es imparable y demanda cada vez más profesionales cualificados. Si además consideramos el impacto creciente de la tecnología en la productividad-el 40% en la UE- y en el crecimiento del PIB -25% también en la UE-, se puede asegurar que\u{A0} el futuro es prometedor aunque hay que fomentar la formación en la medida en que se prevé que la oferta llegué a superar a la demanda.</p>\n
<p style="text-align: justify;">En cuanto a las empresas del sector, a pesar de que se han producido fusiones entre grandes compañías en los últimos tiempos, existe una diversidad y variedad suficientes para asegurar que el mercado sea competitivo.</p>\n
<p style="text-align: justify;"><strong>¿Qué importancia tiene para su empresa la estrategia acometida para abordar estos cambios? ¿En qué consiste esa estrategia?</strong></p>\n
<p style="text-align: justify;">En BT hemos puesto en marcha una estrategia basada en la fortaleza de nuestra red, que está orientada a satisfacer las necesidades de los clientes, que de manera creciente, exigen estar siempre operativos, reducir sus costes, integrar distintas plataformas Cloud gestionando la complejidad que ello supone, y por supuesto, todo ello, con las máximas garantías de seguridad. Es lo que llamamos Cloud of Clouds, y es nuestra estrategia ante la creciente tendencia de mover servicios a la nube.</p>\n
<p style="text-align: justify;">En BT hemos adaptado nuestra estrategia en esa línea, y en\u{A0} sincronía con nuestros socios de negocio, nos hemos convertido en el integrador perfecto de servicios en la Nube, tanto nuestros como de terceros. Esta estrategia, no sería posible sin una red como la de BT, una infraestructura robusta que opera en 198 países\u{A0}y territorios, y que conecta más de 250 Data Centers de todo el mundo, de los cuales 46 son nuestros y de ellos, 20 son Cloud-enabled.</p>\n
<p style="text-align: justify;">Nuestra visión del Cloud of Clouds, permite a las organizaciones conectarse, de forma fácil y segura, a las aplicaciones y a los datos que precisan, desde cualquier lugar y sin importar si están alojados en sus propias nubes privadas, en la plataforma cloud global de BT\u{A0} o en las de otros proveedores cloud de primer nivel.</p>\n
<p style="text-align: justify;">Aprovechar los beneficios de la nube significa asociar la evolución del negocio al uso de la tecnología, de modo que si se está expandiendo el negocio en un mercado, no sea preciso hacer inversiones tecnológicas sino que se pueda disfrutar de aplicaciones o incluso de infraestructuras en modo de servicio. Se trata de optimizar la manera en la que se trabaja flexibilizando la estructura de costes.</p>\n
<p style="text-align: justify;">Esta aproximación, totalmente pionera en el mercado, es una muestra más de nuestro carácter innovador.</p>\n
<p style="text-align: justify;"><strong>¿Cómo se imagina su empresa dentro de diez años, una vez superado el proceso de cambio?</strong></p>\n
<p style="text-align: justify;">Creo que el proceso de cambio no terminará, y que estaremos siempre en constante evolución. Esto sin duda supone un entorno perfecto para una empresa como BT que se mueve siempre en la cresta de la ola. En BT hemos sido responsables de muchos cambios tecnológicos, y lo seguiremos siendo en el futuro.</p>\n
<p>\u{A0}</p>\n
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